Local SEO Site Audit Report — Bright Craft Doors in Calgary
Project Type : Local SEO Audit Report
Audited by : WebGrowthLane
Date : June 2025
Business Name: Bright Craft Doors Company
Industry : Commercial & Home Services
Location : Calgary, Alberta Canada
Goal: Evaluate the Local SEO setup and identify actionable improvements to enhance visibility and organic performance.
Project Description:
The client hired Web Growth Lane to conduct a complete Local SEO Audit for Bright Craft Doors Company in Calgary. We analyzed the website and local visibility, identified performance gaps, and delivered a detailed audit report. Key insights included a missing Google Business Profile, weak meta descriptions, limited citations and external reviews, mobile usability and speed issues (with a 75 score), and the need for schema markup validation to improve local rankings.
Found meta description exceeding the recommended 160-character limit. Optimizing it will improve SEO and search snippet visibility.
Found 13 images without titles and 13 missing alt texts. Optimized image SEO boosts local ranking and visibility.
Summary:
Conclusion:
Bright Craft Doors’ business has a solid local base but lacks essential Local SEO components like a Google Business Profile and local citations. Implementing the suggested optimizations will improve visibility on Google Maps, boost local calls, and strengthen brand credibility in Calgary.
